Applied Scale Development: Measurement Of Store Image
نویسندگان
چکیده
منابع مشابه
Online store image: conceptual foundations and empirical measurement
Perceptions regarding an online store, developed after a brief study of the website, can significantly influence somebody’s attitude towards purchasing at that store. These perceptions are collectively characterised as an ‘‘online store image.’’ Our research developed reliable and valid measures for the components of an online store image, and examined the relationships of these components to a...
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ژورنال
عنوان ژورنال: Journal of Applied Business Research (JABR)
سال: 2011
ISSN: 2157-8834,0892-7626
DOI: 10.19030/jabr.v11i4.5851